🎙Check out this weeks podcast here: https://soundcloud.com/alexmediauk/byb-011-establishing-sm-goals

Read on for the full show notes 😊

A lot of beginners to social media believe that increasing follower numbers is the key to online success.

When I tell startups and brands to forget about followers when they first start on social media, this is always meet with reservation

This is a lot to do with the way we have been conditioned to believe that our business is only as good as the number of followers we have.

Instead of focusing on these numbers, I encourage startups to focus on developing a social…


The Journey Begins

When I went to university to study Geography, I developed an affinity for data and trends and had the goal of building a career in renewable energy. Following graduation, I was rejected from every graduate scheme as I didn’t have the relevant experience or a Masters. Although I enjoyed my time at university, doing a Masters just wasn’t for me. Unable to find an opportunity in my area of choice, I had to take on whatever I could to get by.

Traditional VS Digital Marketing

Back in 2014, I was working for an insurance company as a claims assessor. The role offered security, however…


What is happening organically on Facebook?

We’ve heard it all before. THE FACEBOOK ALGORITHM is changing… AGAIN 😳

With changes happening multiple times a year, it is your job to test what works best with your target audiences. This applies to both business owners who have a Facebook Business page and social media marketers who create organic campaigns for clients,

Doing this will ensure you are always producing and delivering the most relevant content to start conversations that lead to engagement (likes, comments and shares), conversions (PDF downloads, mailing list sign-ups and completed purchases) and revenue — YAAAY 🙌.

With…


When you decide to start a business of your own, no matter what it is, winning clients, receiving positive feedback or selling one of your products is a GREAT feeling. Unfortunately, we often spend so much time creating and selling that we forget to develop a strategy to get our ideas in front of the right people.

Last time on the amBLOG, we focused on content creation and content planning. This week, we will explore ways to use social media to ensure your ideas and products get the coverage they deserve. …


When we look at social media profiles of the influencers we love and trust, it’s easy to forget that a LOT of thought and planning goes into every post they release.

I for one can hold my hands up and admit that I have been guilty of turning on Instagram, taking a random photo and posting it there and then (doh)… Ok, so technically, there isn’t anything wrong with this, but if you want to build a solid audience and authority for your brand, it is important that you take a step back and reassess what it is that you…


If you are thinking about quitting your 9–5 to become a social media marketer, the best thing you could do to get ahead is learn how to build an audience on your chosen platform organically — this means creating engagement (likes, follows and shares) without the aid of paid advertising. It is important to start your journey with organic advertising as it will help you learn the basics and nuances of your chosen platform before diving into the world of paid advertising — we’ll get into that another time!

Commit to using only one platform for 30 days. This will…


Iced Coffee — Hanoi Style

When I told friends and family that I was leaving London to move to Asia, I was greeted with “that’s amazing!” and “why Asia?” Travelling and meeting new people were all part of my decision to become a Digital Nomad.

Although leaving London to travel and become a full-time Digital Nomad has been one of the best decisions of my life, it hasn’t been easy. No matter what you see on Instagram, an insane amount of hard work goes into living and working for yourself in a foreign country. …


Are you a morning person? I (and probably most of my employers over the years) can tell you that I’m really not a morning person. Through trial and error, I’ve devised a bulletproof strategy that helps me rise and shine and be more productive in the mornings.

If you struggle from chronic snooze button syndrome, you’re always in a rush to make your daily appointments or you suffer from the dreaded Sunday blues, here are 12 tips to help you wake up with a smile and crush the week.

1. Stop living for the weekend

Let’s face the facts:

  1. A…

alexMEDIA (Alex Martin)

With over 6 years of agency and client-side experience, I work with brands to develop social media strategies that build awareness and increase sales.

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