Google Analytics Can Make All The Difference

The Journey Begins

When I went to university to study Geography, I developed an affinity for data and trends and had the goal of building a career in renewable energy. Following graduation, I was rejected from every graduate scheme as I didn’t have the relevant experience or a Masters. Although I enjoyed my time at university, doing a Masters just wasn’t for me. Unable to find an opportunity in my area of choice, I had to take on whatever I could to get by.

Traditional VS Digital Marketing

Back in 2014, I was working for an insurance company as a claims assessor. The role offered security, however I wanted to do something that challenged me to be creative and encouraged me continue learning. I knew I needed a change, so I started searching for new jobs online. My search led me to Marketing.

What is Google Analytics?

I did some research on the platform and couldn’t believe that Google offered a free course teaching individuals how to Google Analytics. I asked friends and colleagues if they had heard of Google Analytics. I was greeted with blank stares. I took the initiative and started to study Google Analytics everyday after work.

From Zero to Hero

Working through the Google Analytics Academy course was difficult at first, but with time, marketing concepts became easier to grasp. I got through the course but really didn’t know how I could apply my new found knowledge. A search on Google helped me find a blog that shaped the early years of my career in digital — ‘ From Zero to Hero in 5 Steps ‘ by Avinash Kaushik.

** DING **

I didn’t know anybody with a website, so I bought a book that taught me how to build a basic blog on WordPress. After racking my brain to do this, I created a Google Analytics account and added the Google Analytics tracking code to my blog.

Are you ready to Boss Your Brand?

Google analytics is a great tool for all online business. It is free and can help inform content creation. Through my weekly articles and vlogs, my goal is to help you learn how to use tools like Google Analytics and Facebook to start the conversation you need to achieve your business goals. All you have to do is be committed to learning and making a change.

With over 6 years of agency and client-side experience, I work with brands to develop social media strategies that build awareness and increase sales.