How to Create a Social Media Strategy in 6 Easy Steps

How many followers do you have?

  1. 100,000 followers
  2. 2,000 followers
  1. 100,000 random followers
  2. 2,000 highly engaged followers

The problem with social metrics

1. Identify social media goals that match your business objectives

Using S.M.A.R.T in the real world

  1. 100,000 random followers
  2. 2,000 highly engaged followers
  1. What are your top 3 business objectives?
  2. How can social media help you achieve your business objectives?

2. Choosing your key metrics

Example performance metrics

Comments and shares

Reach

Engagement Rate

3. How to track your key metrics

Introducing Google Analytics

4. Know your audience

Interact with relevant account

  1. 100,000 random followers
  2. 2,000 highly engaged followers

5. Check out the competition

6. Have fun and deliver great content

  1. Identify your business objective and S.M.A.R.T goals
  2. Chose your key metrics
  3. Track your key metrics
  4. Get to know your audience
  5. Check out the competition
  6. Have fun and deliver great content

Over to you

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